There is an aim behind each Google
search. Users are searching for something particular in Google about their
problems and specific information. If you expect that your business
to be searched by the users on the web, your content must be optimized for user
intent. Google can identify user intention, it shows the pages in the search
results that are most relevant to what the user is searching. Understanding
user intention and creating content with the user’s objective in the mind is
very important to boost the relevance of your web pages and improve SEO. If you
want to get a large amount of relevant traffic to your website and increase
conversions, learn how to make a user-intent local SEO strategy. In addition, a
top-rated local SEO
company will guide you
properly.
Informational search queries-
In this Informational search phase,
the user is attempting to collect more accurate information about a particular
product or topic, but he or she is not completely ready to purchase.
Navigational search queries-
In the navigational search queries
phase, the user is seeking for a particular type of content to assist him or
her considering their options, but he or she is not ready to purchase. The user
will look for instance for, “what is the most powerful photo editing software?”
Transactional search queries-
In the transactional search queries
phase, the user is completely ready to purchase. He or She has obtained a
credit card in hand to make a purchase. For example, “where can I purchase
photo editing software?”
Finally, you have understood the
different phases of user intention, you can observe what kinds of content that
you should offer for users and what kinds of key phrases you must be optimizing
your content for in order to improve the relevance of your posts and boost your
top rankings. Apart from this, if you want to achieve local rankings, you need
to discuss with local SEO
services team to get proper guidance.
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