How to Uphold SEO Strategy with pillar pages & topic huddles?

If you have not heard about pillar pages, don’t feel unlucky, there is fairly new to the SEO technology and the term was explained by Hubspot in 2017. Even though they are the key players in the content market strategy from the time of commencement, and this newest system of organizing content is proving to be more beneficial to both the website’s SEO and user. Let us discuss how to improve SEO services and strategies with pillar pages and topic huddles.

 What is a pillar page?

A pillar page is a content-rich and unique page on a site that largely covers a topic. Hubspot developed pillar pages as an effective technique for reorganizing their blog, but they can be appropriate for services and information pages. Pillar pages split your website content into, “topic clusters” that do not concentrate on a particular keyword, but a general topic. The pillar page is considered the main body of the content on the topic and links to particular pages. You need to think pillar page as topic 101” and links give a lot of relevant and required information.

How do Pillar pages have an effect on SEO?

Pillar pages assist to boost user experience by creating your website easier to navigate. The probability of increasing repeated visitors, better user experience, and higher conversion rates can increase your website’s SEO rankings. Google, a leading search engine tracks engagement metrics like CTR (click-through rates), bounce rates, and staying time. Since pillar pages are considered long content pages with many internal links leading to relevant and comprehensive pages, readers are probably to spend a lot of time on your website and expect a click-through rate.

The main cause Google tracks and analyzes engagement metrics is because it indicates that the reader obtained your website to be more helpful, and somebody stays on your website and more internal links they click, and it keeps good value in Google’s eyes. It totally indicates that your website correctly reflects the information that SERP provided and that users want to read your content. Gaining links to the relevant pages is very helpful for Google’s algorithm to decide that the pillar pages can affect the search term precisely.

How to create a pillar page?

If you’re prepared to improve your content marketing strategy and develop pillar pages, first of all, you need to decide the topic clusters that you want to arrange your website around. Pillar pages will provide a complete overview of the topic. You need to perform SEO semantic research to discover the top keywords and anchor text for your topic clusters. If you want to improve the content marketing strategy for website SEO services, you can call our SEO experts to get the detailed advice for this new term.